Easily Convert Bitmap Images To Clean Vector Art

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What Is Vector Magic?

VectorMagic.com provides vectorization software and services.

Vector Magic's flagship service is the online auto tracer available on this website. It converts bitmap (aka raster) images to vector images through an easy-to-use web interface - just upload your image and it will guide you through the process.

The conversion process as such is called tracing or vectorization and is something that has historically been done mostly by hand. An automated tool like the Vector Magic web service can make this otherwise tedious task quick and painless.

We have tried to make the site and service as easy to use as possible, with a distinct and clear user-interface, while imposing a minimum of fuss. All that is required is a reasonably modern browser, Flash Player and an image you'd like to vectorize.

If you have any feedback you'd like to share, please do so here.


The company was founded in December 2007 by James Diebel and Jacob Norda, with funding from Charles River Ventures and several private investors: Steve Blank, Sebastian Thrun and Magnus Sandberg.

The technology behind the company was developed as part of a Stanford University Artificial Intelligence research project.

In December 2013 the company changed name from Vector Magic, Inc. to Cedar Lake Ventures, Inc.



James Diebel

Born and raised in Wisconsin, James has lived in the San Francisco Bay Area since 2003. He holds a bachelor's degree in Engineering Mechanics and Astronautics, and Mathematics from University of Wisconsin, and a Ph.D. in Aeronautics and Astronautics from Stanford University (though he may be the most computer science oriented rocket scientist around).

James Diebel started the research project that led to Vector Magic as a graduate student at Stanford University.


Jacob Norda

Born and raised in Sweden, Jacob has lived in the San Francisco Bay Area since 2001. He holds a Master's in Electrical Engineering and Applied Physics from Linköping Insitute of Technology, one year of which was spent on a scholarship at Stanford University.

Jacob worked as a software engineer at Rosum Inc (now defunct), a geolocation startup in 2001/2002, then moved on to Trimble Navigation, first as a software engineer and subsequently software manager. After four and half years there he teamed up with James Diebel on the research project that led to Vector Magic.


Orna Kretchmer

Born and raised in Israel, Orna has lived in the San Francisco Bay Area since 1999. She holds a bachelor’s and Master’s degree in Biology, and a Ph.D. in Molecular Biology from the Hebrew University of Jerusalem, followed by post-doctorate research in UC Berkeley and Stanford University, where she conducted Bioinformatics research.

Orna joined Vector Magic in 2013.

Other Projects

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Raymond Wijngaard designed the Vector Magic logo. He's a great graphic designer that we would gladly recommend for any of your design needs, website or other. You can find his contact information on his webpage.