provides vectorization software and services.

Vector Magic's flagship service is the online auto tracer available on this website. It converts bitmap (aka raster) images to vector images through an easy-to-use web interface - just upload your image and it will guide you through the process.

The conversion process as such is called tracing or vectorization and is something that has historically been done mostly by hand. An automated tool like the Vector Magic web service can make this otherwise tedious task quick and painless.

We have tried to make the site and service as easy to use as possible, with a distinct and clear user-interface, while imposing a minimum of fuss. All that is required is a reasonably modern browser and an image you'd like to vectorize.

If you have any feedback you'd like to share, please do so here.


The company was founded in December 2007 by James Diebel and Jacob Norda, with funding from Charles River Ventures and several private investors: Steve Blank, Sebastian Thrun and Magnus Sandberg.

The technology behind the company was developed as part of a Stanford University Artificial Intelligence research project.

In December 2013 the company changed name from Vector Magic, Inc. to Cedar Lake Ventures, Inc.


The people behind Cedar Lake Ventures are:

James Diebel

James Diebel

Born and raised in Wisconsin, James lived in the San Francisco Bay Area from 2003 to 2014 and presently resides in suburban Minneapolis. He holds a bachelor's degree in Engineering Mechanics and Astronautics, and Mathematics from University of Wisconsin, and a Masters and Ph.D. in Aeronautics and Astronautics from Stanford University.

James Diebel started the research project that led to Vector Magic, Cedar Lake Ventures' first website, as a graduate student at Stanford University.

Jacob Norda

Jacob Norda

Born and raised in Sweden, Jacob has lived in the San Francisco Bay Area since 2001. He holds a Master's in Electrical Engineering and Applied Physics from Linköping Institute of Technology, one year of which was spent on a scholarship at Stanford University.

Jacob worked as a software engineer at Rosum Inc (now defunct), a geolocation startup in 2001/2002, then moved on to Trimble Navigation, first as a software engineer and subsequently software manager. After four and half years there he teamed up with James Diebel on the research project that led to Vector Magic, Cedar Lake Ventures' first website.

Orna Kretchmer

Orna Kretchmer

Born and raised in Israel, Orna has lived in the San Francisco Bay Area since 1999. She holds a bachelor’s and Master’s degree in Biology, and a Ph.D. in Molecular Biology from the Hebrew University of Jerusalem, followed by post-doctorate research at UC Berkeley and Stanford University, where she conducted Bioinformatics research.

Orna joined Cedar Lake Ventures in 2013.

Jonathan Kretchmer

Jonathan Kretchmer

Born in Israel, Jonathan has lived in the Bay Area since 1999. He holds a degree in Music Composition from the University of Redlands.

Jonathan joined Cedar Lake Ventures in 2022.


Vectorizer.AI Pixel to Vector Tracer

Powerful deep learning based raster to vector conversion - just upload your JPEG/PNG image and get it vectorized to SVG/EPS/PDF/DXF right away.

Great for digital graphics and all forms of printing, embroidery, signage and more.

Clipping Magic Remove Image Backgrounds

Instantly remove image backgrounds online, fully automatically and with a Smart Editor to get just the right result.

Super convenient for e-commerce product shots, marketing materials, and more.

Weather Spark Beautiful Weather Graphs

In-depth weather reports give you the full scoop on what the weather is typically like in any location - a great resource for trip and event planning.

Ask Geo Location to Information API & Library

Ask Geo provides a simple, fast, and accurate Web API and Java & .NET Libraries for getting relevant information based on a location (latitude, longitude).

The flagship API provides an accurate time zone identifier for any latitude and longitude on earth.

Statistical Atlas Demographic Reports For The United States

Detailed demographic information presented in charts and maps across all geographical levels of the United States, ranging from the entire nation down to the individual block.

Topics include race, ethnicity, ancestry, income, employment, educational attainment, and more.

Vector Magic Bitmap to Vector Conversion

Fully automatic bitmap to vector conversion in one convenient website - just upload your bitmap logo and get it vectorized in a matter of seconds.

Great for all forms of printing, embroidery, signage and more.

Pix Fix Clean Up Noisy Images

Pix Fix cleans up image JPEG compression artifacts, grainy scans, and other image noise, all while preserving sharp edges and other real details.

Completely free to use and ad-free.

Pix Spy Enhanced Pixel Examination

Pix Spy is your handy image inspection multi-tool. Measure, Eye-drop, Crop and more.

Completely free to use and ad-free.

Recompressor Optimized Image Optimization

Recompressor optimally compresses image files, with full online preview, and without your files ever leaving your browser.

Completely free to use and ad-free.

Pixian.AI Image Background Remover

Fully automatic background removal in one convenient website - just upload your image and get the background removed in seconds.

Super convenient for e-commerce product shots, marketing materials, and more.

Sol Scout Sunshine Augmented Reality App

Augmented Reality app that helps you determine when a spot will be in the sun or in the shade.

Great for siting flowers & solar panels, for photography, outdoor event planning, real estate, and more.

Completely free to use and ad-free.

Cedar Lake Ventures Billing And Account Management is a billing and account management service for web properties owned by Cedar Lake Ventures, Inc..

This provides a smooth and uniform login and billing experience across our sites.


The best way to reach us is by email at:

Our address is:

Cedar Lake Ventures, Inc.
2500 Shadywood Rd Ste 510
Excelsior, MN 55331-6203
United States

Our phone number is:

+1 415 230 2377

For fastest response, please contact us by email.


Raymond Wijngaard designed the Vector Magic logo. He's a great graphic designer that we would gladly recommend for any of your design needs, website or other. You can find his contact information on his webpage.